RE: How low can it go....?29 Aug 2019 02:56
The author concludes that the journey may take longer than expected, but it's unclear whether he means the demerger process itself, or the benefits of it. If he thinks the demerger will be delayed, he doesn't give any evidence for it, so we have to assume he means the latter. Yet earlier on in the article, he seems to be querying why the price has moved in line with other UK insurers despite the planned demerger, as if the benefits should have happened BEFORE the demerger? So, for some unexplained reason, he seems to expect the benefits to occur either long before or long after after the demerger. It seems obvious to me that the benefits, in terms of more favourable valuation, will happen right at the time of the demerger, because that's when the market will have to decide what the two businesses are worth.
He gives several reasons why it's a bad time to demerge, but doesn't suggest when would be a good time. Brexit existed before the demerger was announced, and will exist after it is completed, it isn't really relevant to timing - the direct effect of it is anyway limited to M&G, who have prepared well for it, so Pru are arguably in a better position than other UK insurers whose whole businesses are fully exposed to it. In any case, a bad Brexit is partially priced in already - the demerger will release that stigma from Pru Asia altogether, and if Brexit is better than expected then M&G will feel the benefit.
Interest rate policy has flip-flopped along with Trump's trade war, and the resulting inflation worries, but up until recently the trend was upwards. Again, when would be a good time to demerge - last year when rises were expected? Next year when cuts are out of the way? I'd say now is as good a time as any, when Pru are at the top of their game, in a strong position to weather external pressures.
I'm not convinced that the 10% rise in Hong Kong sales during the troubles can legitimately employed as a springboard for pessimism, simply because it "does not make the company immune" from political meltdown. That risk is partially priced in, it's potential effects are unclear, and the author doesn't provide any reasoning to suggest that political meltdown is the most likely outcome. You could just as easily argue that any easing of the tension would give the shares a boost. The only thing we can say for certain is that vigorous sales during a time of serious crisis is a very positive indicator of the rude health of Pru Asia. Rather than a slow boat to China, Prudential seem to be already there, travelling first class on the Shanghai Express.