RE: UPDATE16 Jul 2021 19:10
Afternoon Vas,
The 1st July RNS stated...
The Company looks forward to providing an update on the quarter (March 2021 to June 2021) in due course.........
To be honest (and yes Blue, this is my opinion only) I think this is a genuine mistake. I think it should have obviously read April 21 to June 21 (actual period 1st April to 30th June).
The RNS dated 17th May referred to the period 1st April to 14th May and confirmed orders of $0.34m in April and additional orders of in excess of $1m up to 14th May.
The RNS dated 1st July (timed at 07.00am) referred to further sales of $0.72m. Bearing in mind this was released at 7am in 1st July, this $0.72m must have been for period before 1st July, i.e. June, actual period 15th May to 30th June.
So for the quarter 1st April to 30th June, we have confirmed orders of at least $2.06m. Yes, there may be more sales that have not been disclosed for this period but I doubt it (yes Blue, my personal opinion) as surely this would have been included within the 1st July RNS. I am personally expecting (yes Blue, just my opinion) this to be confirmed in the first Company Quarterly Sales Report to cover the quarter April to June (inclusive).
So to respectfully correct your post, the $1m in July (the actual figure was $0.72m) was NOT for July as it was reported at 7am on 1st July. I would hope (and expect) that by the time the Quarterly Sales Report is issued, which may (I think it will) or may not, be within the Final Accounts RNS, we would have received an additional order for July. I am expecting total July order to be approx $970,800 (see my post dated 7th July timed 15.26 for explanation of amount). Based upon previous RNS reporting, I would expect ZOE to include confirmation of any July orders already received within the RNS, although this would not be within the first quarter period (April to June, inclusive). If they do not do this, then there is probably not much to report (US store sales wise) that we do not know. Obviously there will be some (probably limited) US online sales and some UK online sales that we do not already know. As Tobler confirmed this morning the EU rollout has been delayed (RNS 15th Feb 21) so no sales to report.
What we need to understand is that it is so very early days. ZOE is very much in its infancy. Going forward, as ZOE matures as a Company, they will probably not report sales ad-hoc during the actual quarter and just release the total quarter figures in a quarter sales report at the end of that quarter.