IDP - Prolong26 Jan 2019 10:30
Since its quite quiet here, ill just post some information from IDP who have a mechanical device (Prolong) for achieving the same results as our product as they are in a similar period to us. The below is extracted from their final results last Sept......Just FYI:
Prolong, the world's only FDA-cleared medical device for premature ejaculation, was launched in the United States and Australia in May. The launch was supported by a highly creative marketing campaign, a first of its kind, ground-breaking sex-positive platform with the aim to normalise and de-stigmatise discussions around sexual health and wellbeing for men. This resulted in the Company selling 622 units during the two-month period (May-June). The Company is seeking CE Mark regulatory approval for Prolong and, once obtained, the device will be launched in the UK and Europe.
The marketing campaigns were scaled back from July owing to a number of Prolong units exhibiting battery switch issues. Consequently, the Company is in discussions with a large manufacturer to start production during the first half of the new FY which will also have the benefit of reducing the cost of each unit by more than 40% compared to the current model. This development ensures that the gross profit margins are increased considerably once marketing has restarted. The packaging of the unit is also being improved and the Company remains confident of a successful relaunch prior to Christmas.
As part of wider global re-launch, the company has completed Japanese FDA registration through its distributor and is commencing registration both in China and India (two of the largest markets globally) to take advantage of the reduced cost of goods in what is traditionally price sensitive markets.
The Company is in discussions with a number of distributors around the globe to launch the devices in their territories throughout the new financial year. Post-period end, although the marketing campaign has halted, sales are consistent through DTC and is expected to grow once the marketing campaigns are scaled up.
And from the recent trading statement (10th Jan):
The new inventory for our Life Science product, Prolong is now available and we will begin to promote the product in key geographical markets. The promotion costs have been fully budgeted for and will be flexed in response to revenues.
Note: I have adjusted the above txt removing ref to their other non related product and only include for Prolong since we are not interested in the hair helmet, unless there are a few balding ppl who want to try it, then pop over to the IDP board...... ;-)