RE: Brilliant numbers - Brilliant opportunity8 Apr 2025 10:01
Radiogent - on the subject of paid ITVX subscribers there are 2 important things to note from 2024 results:
Firstly - ITV have made it clear that they are focusing on the ad-funded ITVX side for now:
"Since ITVX's launch, our priority has been the ad-funded service to deliver the best return and drive digital revenues."
Secondly - subscriber numbers are down due to tidying up distribution paths:
"Total UK subscribers as of 31 December 2024 was down 23% year-on-year, as we consolidated subscriptions from our standalone app, BritBox UK, into ITVX Premium. This was combined with the closing of the legacy ITV catch-up service on Amazon Prime Video Channels."
So ITV are not making it a priority to increase ITVX premium subscribers right now, but may focus more in future.