RE: ITV sport31 May 2025 09:10
The schedule change is creating SO MUCH press attention because it’s great click bait, but at the end of the day it’s a cool headed commercial decision that will ultimately earn ITV more revenue. Summed up perfectly in your link:
“It’s an answer to the question – how do we take money out of the cost of making-seven-and-a-half hours of daytime TV and reinvest it in drama, sport and entertainment?””
Well done McCall !