Future for Virgin Media TV looks increasingly uncertain26 Oct 2025 07:40
Https://www.businesspost.ie/uncategorized/matt-cooper-future-for-virgin-media-tv-looks-increasingly-uncertain-as-malone-dumps-itv-stock/
Paywalled but you get the idea…
The knock on implications of Liberty’s actions for Virgin Media TV could be interesting.
Virgin Media O2 (the company that operates Virgin TV, Virgin Broadband, and Virgin Mobile) is a 50/50 joint venture between Liberty Global and Spain’s Telefónica.
Virgin Media and ITV have a long-term commercial partnership (signed Nov 2021) for full integration of ITV’s platforms into Virgin TV, access to ITV channels/streaming, and built-in features like cloud recording, programme start-over etc.
A change in Liberty's ability to influence ITV’s strategic direction and contract negotiations could mean less favourable terms for Virgin Media in future carriage/content deals - or simply less content.
This may actually be the reason Liberty are holding on to 5% of ITV.
It would be interesting to hear what Lutz Schüler, CEO of Virgin Media O2, thinks of recent events.