RE: Trading update9 Jan 2025 10:44
To add I think we have to be conscious of warehouse capacity here also. As of the close of Q2 HUD had a capacity of 36,000 - 40,000 orders per month. So quarterly capacity is between 108,000 - 120,000.
"We have recently moved to three shifts during weekdays and two shifts at weekends allowing us to process circa 36,000-40,000 parcels per month, this will, we believe, scale further when the additional space comes on board."
c. 71,800 orders were placed at Discount Dragons in Q3.
c. 15,000 came from Nutricircle.
Beauty Boop at the same spend as Nutricircle (likely higher due to the type of products sold) came in at 4,100 but we have to extrapolate and assume quite a bit to get to this figure.
However, that still gives us a solid enough total of c. 91,000 orders which combined together delivered +£3.5m in group revenues.
All 3 brands are centrally located from mid-October meaning they share the same capacity until it doubles in February.
It won't take much growth from the 3 brands to fill the current capacity. Still, with Christmas involved and Beauty Boop up and running I would expect the AOV to be at least close to the Discount Dragon Q3 average but could well be much higher as customers stocked up 8and got greedy) for Christmas.
But sticking with the £39 AOV as a guide Huddled had the capacity in Q4 to deliver revenues between £4.2m and £4.7m.
Their headache is what to stock across the 3 brands especially when one brand is new but capable of the largest growth.
I remain convinced that AOV will be higher than Q3 because growth there has been constant on that front and Q4 is bound to drive it higher. I need only think of my own Christmas food shop and it was considerable larger than normal.
From February everything changes. Huddled's options broaden and the real push on revenues can begin.
"Fulfilment capacity across the Group will increase substantially as of February 2025, following the doubling of the operational space and related fit-out at the current facility."
If they can double it then the quarterly revenue ceiling rises to c. £9.35m allowing much more stock to be held and marketing to be pushed much harder. Hence why acquiring the last 25% of Beauty Boop before the financial year end wasn't just about good book keeping.
"full ownership will enable Huddled to justify making additional investments in inventory and marketing initiatives, which we believe are key to capturing the significant market opportunity ahead."
Investment in inventory just as their warehouse capacity doubles to allow them to achieve it. A strategic plan is in play here which really gets going from February. In the meantime, I believe Q4 has enough headroom to demonstrate operating profitability at DD and Nutricircle whilst showcasing the progress and potential at Beauty Boop.