RE: THG Ingenuity7 Jul 2025 08:55
Morning bobbyaxelrod.
I think the pertinent question is, can Huddled talk openly about partner sign-ups?
If not, then a surplus stock deal with THG PLC can only be hinted towards. Would Huddled make this strategic move in the hope that they could win over clients in the THG auto store, or would they ensure they had at least one lead client on board to prove the concept? After all, we were told in the video that "this is not just about a warehouse move, this is a much bigger and strategic play." Businesses don't normally make such strategic plays without securing the very thing that makes it strategic in the first place.
The easiest client to secure would be THG itself because HUD is transferring its business to them, so the win/win argument for them is greater than for their other clients and comes with more leverage.
By securing one major client, Huddled can prove the benefits of a tie-up with them in this facility. But even to my untrained mind, the advantages for these clients are clear enough already.
If that is the case, then Huddled has just accessed a company that delivered c. £370m in Q1 revenues between its two main brands (both of which supply stock that Nutricircle and Boop already sell - See Zeus note today).
It takes a little leap of faith to believe this, something most of the market isn't prepared to do. I have studied and followed this company extremely closely, so for me it isn't a leap at all.
If investors could get their heads around this, then fears over potential (do we think HUD hasn't planned for this?) disruption in Q3 or Q2 results would fade into the background because they are a means to an end (Q3) and a historic set-up (Q2). To date, Huddled's progress (which has been very good) is not about demand or stock. It has been about warehouse performance/limitations and accessing the stock at a place in the food chain where margins can be maximised. Directly accessing producers/owners of the brands delivers this. This is why deals with Ingenuity clients are so advantageous.
It may well take a few months for this to sink in/show itself, and it may require some added insight (video updates) from the management team along the way. But ultimately, the numbers will do the talking and my sights, as they have been for some time, remain laser-focused on Q4.
Some investors may see nothing happening for the next few months and decide they are better off somewhere else. That is their prerogative. After all, who am I with my opinion anyway?
From my perspective, I see patience winning the day here because if the team can get the stock levels right (and they now have cash and I think clients to allow that), then Q4 with the warehouse shackles removed could be an absolute whopper.
In early June, they had already tested up to 2,400 orders per day in the old warehouse. Even a push to 3,000 orders in Q4 would likely see revenues hit £10m. But the reality is that there is no limit now. Think about that.