"nearly full"9 Nov 2021 09:29
What happened to all that pent up demand? What happened to all the ramping of planes so full you can't get a seat? I commented a while ago that BA must price according to the market, but is too snobbish to do so and is at risk of losing the market to other airlines. If, one week after the routes reopening to the states, the planes haven't been fully forward booked, that is terrible news. The debt, we are told, is to be easily covered by all the revenue. Empty seats do not generate revenue.
My fears over BA might be coming to pass very early on. They are risking not being competitive.