RE: BOOHOO Share Price Forecast - The tide is changing11 Dec 2023 16:03
Bon Scott
Thanks for your response.
I guess we are coming from a different place, although as you say you invested at 77p, atleast you missed most of the drop and have a good chance of atleast getting your money back in the next twelve months or so imho.
I'm a little surprised by some of your comments tho.
Firstly, Boo made a profit on the 21 and 22 FY's so the brands purchased then did come from operating profits.
Wrt exceptionals, I believe these relate primarily to warehouse costs and automation. Excess capacity was purchased to some degree but I can understand why that was done as it was in a context where a pandemic and European war weren't envisaged. The automation element I believe will pay for itself in short order. So admittedly not the best decision in hindsight but understandable. The US DC I believe will prove to be the right decision, although it remains a risk at the moment.
I can understand you focussing on the increase in debt and liabilities but need to view these in the round.
Boo has greater net assets now than it did prepandemic, so in my view that kind of justifies the investment.
One last point, and that is as investors we don't give Boo any capital, we are simply trading existing equity instruments, so I don't believe the Bod owe us anything apart from honesty and their best work.
Risk and reward to me now seem out of balance here, so good luck for getting your money back next year