Advertising campaign9 Dec 2022 10:18
"The (advertising) campaign builds on the advertising creative from Uncommon Creative Studio which premiered during I’m A Celebrity, starring multi-award-winning actors Helena Bonham Carter, Matthew Macfadyen and John Boyega being put through their paces, as they are challenged to improvise their way through different scenarios in the quest to effectively bring to life the UK’s freshest streaming service, driving awareness for the new service."
Sorry, didn't do it for me. I remember the punchline in one of the John Boyega ads, with him saying "I need to get a new agent" (or something similar).....very funny, but not exactly a ringing endorsement of the brand. Obviously aimed at a different demographic.
PS Haven't seen the Helena Bonham-Carter advert.
DTR