RE: DISH:-8 Feb 2019 10:42
And also while I'm at it I'm not very convinced by the lastminute.com approach which apparently has been suggested by the restaurants rather than the customers. I feel that will need further thought and analysis in the coming months. It sounds to me like Big Dish might have been duped with this approach by the astute restaurant owners.
Let me explain my thinking. A lot of people eat out for birthdays, anniversaries, special occasions, etc and these can often involve large numbers of diners - 4,6,8 - and are generally planned and booked in advance. If Big Dish only allow bookings in a 48 hour window they are going to risk losing all of this potential business. For a special event diners want above all to make sure they get their booking and will not want to take a chance of missing out on a table by leaving it to the last minute. So what do they do - obviously they book the table with the restaurant and pay the full price. Restaurant wins, silly Big Dish lose out. Very clever on the part of the restaurants. Plus Big Dish miss out on a steady advance revenue from the early bookings.
This is even more the case with special nights like valentines day, mothers day, etc. Big Dish risk losing all of these advance bookings and a huge amount of business and will just get a few last minute casual bookings from people who probably will just make a last minute decision to eat out but these are not the regular eat out diners they need to get booking through Big Dish.
A possible answer would be for Big Dish to offer the higher discounts in the 48 hour window and allow bookings for several weeks in advance at lower rates of discount.
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