Re: Discounts21 Dec 2019 14:27
With regards to the discount rates Big Dish management needs to make a serious decision as to which model they are trying to follow here with this company.
There are clearly 2 models;
1) The discount card model as used by Tastecard, Gourmet Society and Table Now. In this model, the discounts are typically 25% (or 30%), 50% and 2 for 1 and the customer pays the booking fee. Also, as I've recently read on the Gourmet Society App, this model looks to offer discounted meals between Sundays and Thursdays and excludes discounts on Fridays and Saturdays as well as all bank holidays and special occasions times such as Valentines, Xmas, Easter, etc.
Table Now, for example, is closed now for the whole of the rest of the year. Gourmet Society isn't giving any discounts at all in December.
2) The Yield Management model as used by Eatigo, Discoeats (and Big Dish Asia before their demise). This model offers a full range of discounts between 10% and 50%, doesn't really do 2 for 1's, and offers discounted meals all day, all week, and every day of the year with no exclusions. With this model the restaurant pays the booking fee.
As far as I can see Eatigo and Discoeat participating restaurants are offering bookings for Xmas Day, Boxing Day, New Year's Eve and Day obviously subject to opening times. Any restaurants not offering Xmas/Boxing Day slots clearly say so but they are by far in the minority. Most are.
Big Dish originally started in Asia as a dining card company. Table Pouncer in the UK also started out as a dining card company. Big Dish then changed a couple of years ago to Yield Management, following the Eatigo model, and that was what they were at the time of the IPO. The restaurants were able to set the discount level from the full range of 10% to 50%, there was a 2-week booking window and the restaurant paid for the booking fee.
However soon after the IPO, when Justin Boer was still the CEO, I remember him saying that Big Dish were setting out to be a Sunday to Thursday discount App helping restaurants to fill empty seats during those periods. This didn't seem to make any sense as the yield management model allows the restaurants to vary the discounts to suit their business. If a restaurant doesn't want to give a 25% discount on a Friday or Saturday then rather than the restaurant not offering any seats they can do so at a reduced discount - say 10%. This is the way Eatigo and Discoeats are continuing to operate.
Big Dish also then changed from the full range of discounts to just 25% and 50% and also decided they were purely a last-minute booking app with just a 2-day window. Both of these changes appear to be a return to the card model and away from the yield management model.