RE: Proactive Interview31 Mar 2022 20:10
Yes, I will certainly start to get concerned if we start getting big buys from Albanian Investors. On a more serious note, the low base skin starts from as opposed to the optimistic figures quoted during some of the pre-launch podcasts are due not only to the soft launch but also to the error made in the USA NPF membership numbers assumption and hence the influence the "partner" could have post launch. Membership numbers of 7-8 million were spoken of which represents the estimated number of US psoriasis sufferers who of course are not all members, whilst the true demographics of US NPF email members are:
409,808 U.S. mailing addresses
61 percent female; 39 percent male
46 percent diagnosed with psoriasis
29 percent diagnosed with psoriatic arthritis
25 percent caregiver for someone with psoriasis and/or psoriatic arthritis
Average age is 49; 54 percent are 35-60 years old.
Now 409,803 members are not an insubstantial figure ,so if the USA NPF ever does get fully onboard with promoting Axisbiotix it will certainly help accelerate sales, but as things stand we must just hope that B2C sales pick up a lot faster than Opti B2B ingredient sales , which I am sure with their targeted influencer market spend they will.