RE: loss of confidence9 May 2022 08:53
nick, also from the same half year RNS "The influencer activity, along with highly targeted Facebook/Instagram ads, created using the influencer content and their audience's data, started in February 2022. The influencers have, so far, posted once, showcasing the product and highlighting its benefits. The content has been delivered to over 100,000 of the influencers' followers and produced an extremely positive 20% overall "engagement rate".1 Facebook/Instagram adverts, created using the influencers content, maximising the overall campaign ROI, have so far generated over 3.5 million ad impressions reaching over 1.9 million individuals. In this same time period, although starting from a low base, the online store has seen a 287% increase in traffic, a 428% increase in social media referrals and a 335% increase in subscription sales, compared to the same period, prior to the activity starting. Influencers are now due to post for a second time, to another 100,000+ followers, updating them on the success they have seen whilst using the product and the content is excellent. More influencers are being selected for phase two of this activity, which will start at the end of March 2022."
So some RNS evidence of increasing sales