ADM Research into Microbiome Market Trends29 Jun 2022 16:35
"ADM Releases Top Predictions for Global Microbiome Market
06/29/2022
Global nutrition leader outlines the emerging trends shaping the fast-growing microbiome segment in the year ahead
CHICAGO--(BUSINESS WIRE)-- ADM (NYSE:ADM), a global leader in nutrition that powers many of the world’s top food, beverage, health and wellness brands, today released its outlook on the global human microbiome market, which is expected to balloon to nearly $9.1 billion by 2026. 1
The findings, based on research from ADM’s proprietary Outside VoiceSM consumer insights platform, highlight the consumer trends shaping the fast-growing market for solutions that include prebiotics, probiotics, and increasingly, postbiotics. This deep dive into the microbiome segment builds on the release of ADM’s 2022 Global Consumer Trends report, which showcased the eight areas of focus for food, beverage, health and wellness, and animal nutrition brands this year.
The top five trends shaping the sector this year include:
Growing consumer awareness of the gut-brain connection and the link between microbiome function with mood and cognition
In partnership with FMCG Gurus, ADM’s Outside VoiceSM research found that more than half (58%) of global consumers are aware of the potential benefits that bacteria of the digestive tract may have on aspects of health and well-being3.
Personalized nutrition solutions designed to support everyday performance for Olympians and Weekend Warriors alike
Consumers are adopting a more holistic view of their diet and lifestyle choices, with gut health at the center. The microbiome has become the new frontier for the next generation of personalized nutrition, with growing evidence of links to sleep hygiene, overall mental well-being, immune function and more. Protein bars and ready-to-drink shakes are household staples for all active lifestyles—soon they will be tailored to support each individual's specific activity and lifestyle needs.
Consumers are using test-kits to benchmark the make-up of their microbiome as the personalized nutrition phenomenon gains hold
Demystification of probiotics and the skin microbiome
Consumer interest in immune health will be a top priority today and in the future
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