RE: Drop7 Nov 2025 13:04
@Dwam
JD is a perennial if you ignore the last 20 years, where you can see a 20-bagger.
Looking ahead, 150p is achievable within 2–3 years, if the company continues to make successful strategic decisions, improves logistics, achieves cost savings, and benefits from favorable macro factors.
Unfortunately, those macro factors currently stack up against JD: tax increases in the UK, inflation, a globally weakening USD, and fierce competition in both the EU and the US (the Foot Locker acquisition by Dick’s is likely to bring some pain).
JD remains reluctant to sacrifice margins through heavy discounting, while competitors are more willing to do so, particularly as brands like Nike recently looked to destock quickly.
So while 150p is an optimistic target, it’s going to be hard to achieve in the next 2 3 years. The downward pressure is significant at the moment.
For the next TU expect more disappointment (warm weather, gov budget will be the first to be blamed).