RE: Editor.7 Dec 2016 17:34
There is much more to Game than retail stores alone. They know this:
"We are on a journey to build a company which, through a combination of multichannel retail, live gaming and digital services delivers a unique and compelling proposition for gamers – offering the ability to discover, buy, socialise, play, watch and compete in both physical locations and virtually."
If they can profitably deliver on their vision then the share price will rise. Simples!