Jet2.com28 Nov 2019 13:12
The package holiday arm of Leeds-based budget airline Jet2 have announced a new holiday brand tailored to the under-35s.
Vibe is aimed at younger customers who are shunning the traditional 18-30 party holiday in favour of experience-driven breaks that prioritise exploring, food and culture over heavy drinking and sunbathing.
Jet2holidays are now marketing carefully selected hotels that cater to this millennial demographic - although it also encompasses older travellers with a 'millennial mindset'.
The hotels are located across 50 existing resorts served by Jet2 flights and packages, and have been grouped into four categories.
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Their breaks at internationally-famous hotel complexes such as Ibiza Rocks, BH Mallorca and Hard Rock Ibiza are bookable under the Iconic Vibe packages.
Younger tourists looking for a clubbing holiday will be directed towards Party Vibe, where they will be accommodated in no-frills budget hotels in the heart of the most lively resorts.
Pure Vibe is aimed at those who want on-site entertainment at their hotel, such as pool parties, live performances and DJ sets.
While Chilled Vibe is the most sophisticated category of hotel with luxury amenities and sophisticated touches.
Jet2holidays announced the launch of Vibe at a travel industry conference on Spain's Costa Blanca this week.
Delegates and journalists have also suggested that the Jet2 airline may be about to announce Lisbon as a new destination for its flights from UK airports, although this has not yet been confirmed.
Travel agents will be able to offer Vibe packages to their customers, who will be able to buy a Jet2 break that includes flights, transfers and accommodation. Jet2 are hoping to boost their relationships with high street travel shops.
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