RE: S4 Capital is cheap but lacks momentum, says Peel Hunt11 Nov 2025 15:14
Things could change quickly with some unexpected surprises, like the rumour of Apple ditching their own efforts in favour of adopting Googles Gemini.
If correct, it could signal a reduction in the all out race to have your own LLM which for the most part are very similar in output, Apples move to license the hardware/LLM but put Siri on top is a marked change in strategy.
Many other companies will no doubt be watching the final outcome, but if correct we could see a sharp reduction in Ai CAPEX and even some consolidations in that space.
Bench marks between the various LLM platforms show small differences but the cost of licensing versus developing your own model are poles apart, Apples rumoured deal is expected to be around $1b per year, contrast that with building out your own model and data centre.