RE: GM Account - Update + Progress16 Oct 2025 18:59
Good post Go, from the GM link, all about tools and creativity..
Heslip acknowledged concerns about AI threatening human labor, but stated that human insight was actually integral to creating the agentic AI-generated video.
“Creativity was at an all-time high,” she said. “There was not a single role in a typical creative production process that was removed. Strategy and creative leadership were engaged.”
GM is currently hiring talent for content creation chops first and AI expertise second, Peck said.
“All these tools are going to facilitate that work,” she said. “As far as AI skills go, we’re for sure recruiting on what tools you use and what’s your biggest AI question … but it’s a creative problem-solving mindset first, and then learning the AI tools second. We feel like we can teach the AI tools easier than we can teach creativity and problem-solving.”