Proxama to deploy mobile marketing service at shopping centres

(ShareCast News) - Mobile marketing company Proxama has won a six month contract with Limited Space, a media specialist, to deploy its marketing network to shopping centres across the UK, such as Kent's Bluewater and Birmingham's Bullring.Proxama will work with Limited Space to set up beacons into its Adlift advertising assets, in 30 shopping centres within the first six months. This enables brands to communicate using proximity marketing services to consumers through their mobile.The Bullring is already installed, with campaigns currently in planning stage to begin in January.Proxama's dual format beacons will be fitted into the advertising assets, which support both Eddystone and iBeacon platforms, so they can reach mobiles through in-app or mobile web engagement, which should see the company's beacon network grow to over 5,000.Proxama's chief executive, John Kennedy said, "Our technology fits neatly with the concept of a modern shopping mall where consumers come not only to purchase items but also spend time and relax. This combination is exactly the audience that would appreciate engagement from brands. This move into retail is an important step for Proxama, as our core business focus is on working with brands and businesses who want to use our technology to reach millions of consumers."Samantha Sida, co-founder of Limited Space, added: "The beacon technology will turn more than 700 of our classic advertising assets into mobile ready sites, bringing the physical and digital world closer together, and enabling consumer interaction with a static advertising format.."Shares in Proxama were up 3.27% to 0.439p at 0843 GMT.