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Proxama Changes Name To Location Sciences As It Refocuses

Thu, 22nd Mar 2018 14:12

LONDON (Alliance News) - Mobile location data firm Proxama PLC's name change to Location Sciences PLC came into effect on Thursday a day after announcing it was debt free.

On Wednesday, Location Sciences said its new management team, which consists of a new chief executive, chief financial officer, chief strategy officer, and new chairman have completed a restructuring of the firm.

Administrative costs were now less than half the level in 2017, after cutting headcount and closing offices, and it can now, it said Wednesday, push ahead with a new strategy of focusing on the "rapidly growing" location data market, and trading so far this year has been in line with expectations.

It set new key performance indicators for 2018, aiming to gather 30 billion data points and an audience of 10 million consumers, and it also aims to monetise two new products.

Shares were flat on Thursday at a price of 0.02 pence each.

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