LONDON (Alliance News) - Digital video distribution company Rightster Group PLC on Tuesday said it has signed a deal with US consumer goods group Procter & Gamble in Asia Pacific.
Under the deal, Rightster has launched two digital video campaigns, both of which have enlisted a number of video bloggers in the region to promote P&G's SKII skincare range.
No financial details on the deal were disclosed.
"After partnering with P&G on social influencer campaigns in India and France, we're thrilled to extend our relationship to Asia Pacific. P&G is a truly forward thinking company that understands the benefit of digital first collaboration and experimentation with social media stars on YouTube and other emerging video platforms," said Patrick Walker, chief executive of Rightster.
Rightster shares were down 0.7% to 14.9001 pence on Tuesday morning.
By Sam Unsted; samunsted@alliancenews.com; @SamUAtAlliance
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