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(Alliance News) - Information company Ascential PLC on Wednesday said its Edge data platform has been selected by Coca-Cola Co for its global e-commerce operations.
No financial details of the deal were disclosed.
"We are excited to be expanding our partnership with Coca-Cola, one of the world's major brands," said Ascential Chief Executive Duncan Painter.
"This is an important step for both Edge and Ascential as we seek to deepen our relationship with core customers throughout our business," added Painter.
Ascential shares were trading 1.1% higher in London on Wednesday at 394.40 pence each.
By Evelina Grecenko; evelinagrecenko@alliancenews.com
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