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Hi 2phevs,
I should have looked & found this earlier (I only went looking for it when you'd referenced it somewhere in all the posts).
Slide 15 is one of the key ones.
I just hate it when they (companies in general) say things that are on the edge of being complete & utter lies. Here is a prime example
Supply (breakdown) of content providers - "Working with five of the top ten. Four more in dialogue"
So that makes you think they have agreements in place with 5 of the top 10 & are talking to 4 more. Completely wrong because
NBCU = 22% Paramount = 16% Fox Corp = 16% Walt Disney = 10% Discovery = 7% Warner Media = 7%
Univision = 3% A+E = 3% Crown Media = 2 % AMC Network = 1%
Is the list of the top 10, take the bottom 4 & that comes to a 9% share which is more than the 8% share Mirriad had prior to the 16th November announcement, so how on earth can they claim to be working with 5 of them!
That announcement means they signed up either Discovery = 7% or Warner Media = 7% to move from 8% to 15%.
The 6th December announcement would indicate that it was Walt Disney = 10% simply by the 25% number in the 24th Jan announcement (although I'm not totally convinced it is)
The 4th March announcement means they signed Paramount = 16% or Fox Corp = 16% & I'm guessing it was Fox & that they are still in negotiations with Paramount & that deal maybe announced in the near future.
Which would give them 4 of the top 6 with NBCU = 22% as the big missing standout. Now there's quite a gap between 22% & 16% I wonder how much that gap would need to close before NBCU realise the risk to there position at the top is at risk by not adopting Mirriad's advertising offering ?
I also don't see Triplelift even mentioned on the Programmatic top 15 list.
I think there is a lot of Investor updating for the company to do.
LOTM
Great to see you're really digging in here LOTM
It's a shame you missed the verbal webinar which stated the $25 mill rev per US super major/Tier1..
Triplelift are an SSP exchange as well as a direct SSP...they do specialised unique super quality ad formats uniquely programmatically which is what makes them such a great fit for Mirriad they are definitely in the top 10 for TV when the exchange business through Google 360 and The Trade Desk are taken into account...
They're 7th on this list which also shows its USP and its detractors (for balance)
https://www.playwire.com/blog/top-10-ssps#TripleLift
Bit more on Triplelift from the independent playwire
https://www.playwire.com/ad-tech-ecosystem/triplelift#:~:text=TripleLift%20is%20a%20premier%20SSP,to%20publishers%20of%20all%20sizes.
Pubmatic are the largest market share with 79.4% and do around 16 trillion impressions per month so market being 20 trillion a month gives Triplelift at 2 trillion a month around 10% however Pubmatic serves mostly SME's for a quick buck whereas Triplelift serve large and Enterprise clients with specialist ad formats again a perfect fit for Mirriads specialised products
Hopefully that helps with understanding the Triplelift choice also Triplelift tried to do VPP back in 2021 and have now chosen Mirriad instead probably after a long time testing.
Hopefully this helps LOTM
On the US network side LOTM
Mirriad have agreements with
TelevisUnivision (announced April23)
AMC (announced Oct23 just cut and paste description of network in the RNS and it will confirm its AMC)
Paramount (announced Nov23 just cut and paste description of network in the RNS and it will confirm its Paramount)
WarnerBros Discovery (announced Mar24 just cut and paste description of network in the RNS and it will confirm its WarnerBros Discovery after you research the subscriber numbers globally compared to Disney)
Hallmark been continuous very a good few years
Hope this helps LOTM
Mirriad work with loads of US ad agencys LOTM
This gets Mirriad tied up with other US Networks a lot too on the manual side of things that'll make up any other differences on the initial 8%
So 8% up to Sept 23
9 % up to Nov 23
25% up to Mar 24
40% as of now
Hopefully makes sense LOTM
Sorry LOTM missed this Crown is now Hallmark and if you look on the latest Mirriad showreel it shows A+E Networks so that completes the 8%
Just need Disney NBCU and Fox (hopefully in that order) now to complete the 100% coverage
Maybe with a bit of luck the Microsoft announcement will be Xandr and therefore Netflix afterwards
Have a good weekend digging LOTM
Pubmatic worth 1.14 billion $
Triplelift 1.4 billion $
Mirriad 10.4 million £
Wow we have alot of catching up 🚀
You can see the quality and speciality of Triplelift having a lot less share compared to Pubmatic but 30% more mcap LOTM thanks Stampee
2phevs & Stampee
Thanks for the info :)
I know you'll have researched this in great depth 2phevs, but I'm now very confused dot com :(
"On the US network side LOTM
Mirriad have agreements with
TelevisUnivision (announced April23)
AMC (announced Oct23 just cut and paste description of network in the RNS and it will confirm its AMC)
Paramount (announced Nov23 just cut and paste description of network in the RNS and it will confirm its Paramount)
WarnerBros Discovery (announced Mar24 just cut and paste description of network in the RNS and it will confirm its WarnerBros Discovery after you research the subscriber numbers globally compared to Disney)
Hallmark been continuous very a good few years"
-------------------------
Paramount = 16%
But the numbers given were 8% prior to 16th Nov, then to 15% with that announcement.
The 6th Dec announcement didn't have numbers in it just ....
"Mirriad, the leading in-content advertising company, today provides a new update on supply-side momentum in the US and Latin America, highlighted by a further two new master service agreements* ("MSAs") and an expansion of scope with an existing US partner, alongside a notable increase in partner-driven sales activity."
Then in 24 Jan 2024 Trading update it states that the number is now roughly 25% - which can only have come from those signed on 6th Dec. Ie the 10% gain
Finally the 4th March one takes us to about 40%.
Which is why I'm really lost now :(
Because to go strictly by the numbers they've provided you'd be wrong. If your right then the numbers they've posted mean very little & can be broken down into sub parts of those businesses signing up!
LOTM
Hopefully the info in the FY trading update for 2023 RNS released Jan 24th 2024
"Agreements in place with supply side partners representing c25% of the total US TV advertising market, up from 8% in Q3 2023
o substantive negotiations ongoing with two further US majors, representing an additional 30% of US TV advertising market.
· Programmatic testing continuing with five partners and is on-track to contribute to revenue starting in H1 2024."
So Mirriad was at 8% at the end of Sept 23 with Crown/Hallmark, A+E Networks, TelevisaUnivision
Signed AMC (Sorry 7th Nov) = 9%
Signed Paramount 16th Nov = 25%
So as of FY23 25% but in substantive negotiations ongoing with two further US majors, representing an additional 30% of US TV advertising market.
Signed Warner Brothers Discovery 4th March (the 2 companys used to share 7+ % each now one company) = 40%
So as of now hopefully still in substantive negotiations ongoing with one further US major, representing an additional 15% of US TV advertising market. (hopefully Disney or NBCU)
Let me know if this clarifies your confusion LOTM
Hi 2phevs,
Sorry totally my mistake :( I read the announcement of 16th November (previously) as saying it had raised there signed content providers to 15%, not signed with a company controlling over 15% of the market. :( :( :(
So at that point they would have control over roughly 23% (8+15) 7 the deals signed on 6th December increased that to roughly 25%.
And then your also saying the top 10 became the top 9! (& so effectively whoever gets added to the top 10 list won't really matter as there number is 1% over lower).
So they have 2 of the top 5 signed & negotiating with either NBCU or Fox (it can't be Disney because they said previously they were negotiating with 2 companies that had over 30% of the market between them & Warner Brothers Discovery = 15% so Disney's 10% would make there statement inaccurate if it was them).
Ok got my head around all of that now thankfully.
Only the additions announced on 6th December had big viewer numbers to them but did little or nothing to the number, one was Latin America I know, still the other one should have added more than 1% unless of course it falls into a different category of viewing ?
Thanks again & sorry for causing you more work
LOTM
No worries LOTM always good to remind myself that Mirriads 8 years of work has finally resulted in a sudden jump in content availability to what they could only dream of before
IMO Mirriad will be above 50% before the end of H1 and Mirriad will be reporting some programmatic revenues from the 5 partners they've been testing with since last year GLA
I was looking at the presentation again last night & the following struck me ........ on page 5
" 9/10 US Entertainment majors are now working, negotiating, or testing with Mirriad "
So back in August only 1 of the top 10 wasn't at least talking to Mirriad ( be that NBCU, Fox or Disney ).
We know they are close to sealing a deal with one of them, with Fox being the most likely, but possibly NBCU. So which other one has changed there mind since August & backed off from Mirriad & why?
From the Jan update "The Company is in active negotiations with two more majors in the US representing an additional 30+% of potential market share, and there is the prospect of further notable additions in the first half of 2024."
There are now less than 75 days left in the 1st half of the year & you'd have to say none of these "notable additions" has surfaced to date. So we maybe in for a stream of announcement in the next few weeks.
GLA
LOTM