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You stated you bought in because :-
"The key words there is 18 million customers"
There isnt.
BoO themselves state 16m as per rns.
If they could find reason to lift this number, rather than report a 2m reduction im sure they would have taken it.
Now you say 'passive' customers count. But they arent buying (active in BOO words).
BOO's definition was 'active customers in the last 12 months'.
They also say circa 500m other customers are out there - they, using your analogy, could all be 'passive' customers.
Pays your money and takes your choice, but stating there are "18m customers", as you did isnt supportable, using BOO's rns statement. And any other number is sim0ly a random guess.
Algos massively back on it now, let's see what happens
604k buy
I topped up this morning but only a small top-up. The results were obviously mixed but it's wrong to focus on the historical results rather than looking ahead. The market price doesn't discount past cashflows but future ones.
And based on this morning's update and the webcast, the "green shoots" are clearly visible. Core brand sales are strengthening and Debs is doing great.
FY2025 will be much better. Touch wood.
Best of luck all
All IMHO DYOR
Happy
How many sites are you registered on but you haven't used in the last year to purchase anything? probably quite a few, as I am. That data information, regardless, is priceless, to a competitor, it is gold dust.
But note the crucial word, it says "active", so I could be on numerous data bases, but I haven't bought anything from them in the last year, so what, I'm still on it, but I'm not "active". Did they give the passive numbers as well? bet its a hell of a lot more.
Appreciate the exact number is a 'movable feast' as such but BOO have themselves quantified it - see rns quote below
"Active customer numbers in the last 12 months decreased by 11% to 16 million whilst the conversion rate to sale increased slightly by 80bps to 3.82% from 3.74%. Average order value decreased by 3% to £51.68 and the number of items per basket decreased slightly from 2.82 to 2.80. Average order frequency decreased by 9% from 3.08 times to 2.79 times per annum, reflecting the impact of the macro environment on consumer demand."
And regardless, 16 million or 22 million of customer data, it is worth a fortune, especially to a rival competitor!
You can't actually quantify it specifically daytradenovice because people leave and others comes on board every minute of the day. You can only give a rough snapshot at a moment in time, that is all. So that 18 million, could actually be 22 million today and rising, with summer approaching, youngsters looking for the latest fashions at bargain prices and so on.
Toffers, Rns confirms they've lost 2 million of those 18.
"In the digital landscape, customer data has become a valuable commodity. Let’s break down how different entities assign value to this data:
Social Platforms:
Companies like Twitter, LinkedIn, and YouTube use user data as a bargaining chip to support their ad sales. These platforms have millions of users, allowing them to control who advertisers can access based on their investment. For instance, in 2020, LinkedIn Marketing Solutions earned over $3 billion in revenue by providing advertisers access to their 700 million+ users, while YouTube raked in $6.9 billion in advertising revenue during the same period1.
Companies:
Companies invest billions in advertising because data sets provide insights into personal preferences, affiliations, family dynamics, politics, and more. Accurate data helps companies tailor messages to the right audience at the right time. Data allows them to better understand customer needs, desires, and pain points, enabling adjustments to products, services, and messaging.
Formulas like Customer Lifetime Value (CLV), retention rate, and customer acquisition costs help quantify the worth of specific customers or customer segments to a company."........
Source: Bing
So exciting boasty, isnt it, all that jam tomorrow.
You 'sunk' anymore funds in today, at this bargain price?
Https://hbr.org/2020/05/buying-consumer-data-tread-carefully
After all the drama a blue finish may be on the cards?
And none of them of any value or interest
I've come back in to Boohoo this morning after a break away from it. The devil is in the detail, and the detail is this as reported by the BBC back in November 2023.
"The retailer is a market leader in getting its customers the latest styles as cheaply and quickly as possible. Last year, Boohoo Group had 18 million customers and £1.7bn worth of sales."
The key words there is 18 million customers. That customer data is worth millions if not billions to a rival. 18 million + is a HUGE amount of customer data, which allows driving forward offshoots of sales in other directions, looking at customers lifestyles and lifestyle patters, its worth a fortune to supermarkets, and competing businesses in the fashion world, so do not under estimate that at all. Forget sales figures, they are peripheral, it's the customer data that is priceless.
He should bid for it now.
He can bring Debenhams back to the high street always a dream of his. He can use Boohoo infrastructure to improve Frasers online.
All IMHO DYOR
Happy
All IMHO DYOR
Happy
Over half of them by one person.... Absolutely crazy.
…..
Some ramper clowns even claim to have hundreds of thousands trapped in here Sam, but happy waiting for the return of 'the good times' in the dim and distant.
Be better off earning a bit of interest in the post office (assume Horizon computer ok now?)
Locked in = lost opportunitys elsewhere
Looks like a good basis for new punters to take an interest
Bit like hope
Another year of submarine hobbies for the positive one.
Why would folk invest in this??
Trade it yes, but invest like the locked in ones
Glad you brought that up superzero
Increased website visits and out performing the competition is one reason to think the strategy may be working
Absolutely, just like all the other media out there, conspiracy you know
Https://ukinvestormagazine.co.uk/boohoo-shares-fall-out-of-fashion-as-sales-disappoint/
Surey that's fake news paced by the shorters