RE: When will we see value ?25 Apr 2024 19:08
that is the 24bn $ question!!
when you read this: "according to research from radicle, vpp in feature-length films and tv shows in the u.s. will be worth $6.6 billion in 2023, accounting for nearly two-thirds (63%) of the u.s. product placement market" (many thanks for the link cab*****) and with all the deals and tie-ups mirriad have secured, it seems incongruous that the company has a market cap of c. £8m?!?
my take on this, for what it's worth, is a serious question mark over a (near-time) funding requirement. there must be a race to get as much revenue in as possible in order to avoid another equity raise, because, make no mistake, at such a low mc, an equity raise of, say, £4m would lead to a serious dilution. i suspect that this is holding back new investors at the moment. should, however, the company announce in a trading update that the company has moved/is moving (with a date) to a cash positive position, i would anticipate that the share price would rocket - if only because it will "come into play". even at 10x the current mc, this would represent loose change for a large ad company and as we know, the potential is absolutely enormous - see quote above.
gla, and many thanks to the regular posters - 2phevs; lotm-13; et al