RE: Fund Raising DocumentToday 11:10
lotm unlike you i am a realist hence i said a raise before june 30 was highly likely whilst you enticed newbies to buy. i understand that accounts have to be signed off and have been invested here for years so have seen the impressive partners both demand and supply side, linkedin posts but have also seen revenue stagnate, cash burn continue and more jam tomo spread. again i think the potential is massive but the ceo not delivering. 12 months ago a discounted raise at 3p and here we are one less than half that. we signed disney on a 2 year trial 3 years ago and what happened to that? programmatic going for nearly 18 months and the ceo clearly doesn’t see it accelerating any time soon given the steady take up will see future growth. £2.6m in the entire sales cycle pipe is more than worrying. again i’ve been here years not months so have seen similar patter regurgitated. the company said 12 months ago competition a large risk and with amazon, nbcu and others coming along i suspect mirriad will go under next year or be bought out for feck all. i mean this was from nearly 2 years ago - both amazon and nbcuniversal announced that content in their streaming platforms would feature virtual product placements.
amazon is using the beta ad product in its shows, such as the bosch franchise, leverage: redemption, and tom clancy's jack ryan. prime video and the ad-powered frevee service both use the novelty product – as does nbcuniversal’s platform pea****.
as mentioned above, these kinds of ads are embedded within shows after production. for instance, a bag of m&m’s was digitally added to a bowl on a table in a bosch episode.
there will be large players with deep pockets who will take this space and we’ll be nowhere to be seen.