29 Sep 2008 07:00
Phorm, Inc. ("Phorm" or the "Company")
Commencement of BT Trial
Phorm (AIM: PHRM and PHRX), the advertising technology company, today announces that its ISP partner, BT, will tomorrow commence its trial of Phorm's platform, branded "BT Webwise".
BT customers are being invited to take part in the trial, which will take place over a number of weeks. Following successful completion of this trial and an appropriate period of analysis and planning, it is currently expected that Phorm's platform will be rolled out across BT's network.
For Phorm Enquiries:
| Kent Ertugrul (Chief Executive) | + 44 20 7297 2481 |
| Lynne Millar (Chief Financial Officer) | |
| Citigate Dewe Rogerson | +44 20 7638 9571 |
| Simon Rigby | |
| Justin Griffiths | |
| Canaccord Adams Limited | +44 20 7050 6500 |
| (Nominated Adviser) | |
| Mark Williams | |
| Andrew Chubb | |
About Phorm:
Phorm is an innovative technology company specialising in delivering behaviourally and contextually targeted advertising while preserving users' personal privacy and security.
Phorm's partners include leading Internet Service Providers (ISPs), Publishers, Ad Networks and Advertisers.
Phorm is a Delaware, US incorporated company, with offices in New York and London. The Company was admitted to the AIM market of the London Stock Exchange in 2004 and has over 100 employees.
For more information, please visit: www.phorm.com http://www.phorm.com
PHRM.L (PHRM)