YouGov Regulatory News (YOU)

1.

Details of the person discharging managerial responsibilities/person closely associated

a)

Name:

Alex McIntosh

2.

Reason for the notification

a)

Position/status:

Chief Financial Officer

b)

Initial notification/Amendment:

Initial notification

3.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name:

YouGov plc

b)

LEI:

213800MZGBGCJIPOBB41

4.

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument:

Identification code:

Ordinary Shares of 0.2p each

GB00B1VQ6H25

b)

Nature of the transaction:

Disposal

c)

Price(s) and volume(s):

d)

Aggregated information:

·; Aggregated volume:

·; Price:

n/a

e)

Date of the transaction:

06 December 2019

f)

Place of the transaction:

London Stock Exchange [XLON]

5.

Details of the person discharging managerial responsibilities/person closely associated

a)

Name:

Andy Morris

6.

Reason for the notification

a)

Position/status:

Chief Innovation Officer

b)

Initial notification/Amendment:

Initial notification

7.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name:

YouGov plc

b)

LEI:

213800MZGBGCJIPOBB41

8.

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument:

Identification code:

Ordinary Shares of 0.2p each

GB00B1VQ6H25

b)

Nature of the transaction:

Disposal

c)

Price(s) and volume(s):

d)

Aggregated information:

·; Aggregated volume:

·; Price:

n/a

e)

Date of the transaction:

06 December 2019

f)

Place of the transaction:

London Stock Exchange [XLON]

9.

Details of the person discharging managerial responsibilities/person closely associated

a)

Name:

Stefan Kazsubowski

10.

Reason for the notification

a)

Position/status:

CEO Custom Research

b)

Initial notification/Amendment:

Initial notification

11.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name:

YouGov plc

b)

LEI:

213800MZGBGCJIPOBB41

12.

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument:

Identification code:

Ordinary Shares of 0.2p each

GB00B1VQ6H25

b)

Nature of the transaction:

Disposal

c)

Price(s) and volume(s):

d)

Aggregated information:

·; Aggregated volume:

·; Price:

n/a

e)

Date of the transaction:

06 December 2019

f)

Place of the transaction:

London Stock Exchange [XLON]

13.

Details of the person discharging managerial responsibilities/person closely associated

a)

Name:

Bianca Bruhn

14.

Reason for the notification

a)

Position/status:

CEO Mainland Europe

b)

Initial notification/Amendment:

Initial notification

15.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name:

YouGov plc

b)

LEI:

213800MZGBGCJIPOBB41

16.

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument:

Identification code:

Ordinary Shares of 0.2p each

GB00B1VQ6H25

b)

Nature of the transaction:

Disposal

c)

Price(s) and volume(s):

d)

Aggregated information:

·; Aggregated volume:

·; Price:

n/a

e)

Date of the transaction:

06 December 2019

f)

Place of the transaction:

London Stock Exchange [XLON]

17.

Details of the person discharging managerial responsibilities/person closely associated

a)

Name:

Douglas Rivers

18.

Reason for the notification

a)

Position/status:

Chief Scientist

b)

Initial notification/Amendment:

Initial notification

19.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name:

YouGov plc

b)

LEI:

213800MZGBGCJIPOBB41

20.

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument:

Identification code:

Ordinary Shares of 0.2p each

GB00B1VQ6H25

b)

Nature of the transaction:

Disposal

c)

Price(s) and volume(s):

d)

Aggregated information:

·; Aggregated volume:

·; Price:

n/a

e)

Date of the transaction:

06 December 2019

f)

Place of the transaction:

London Stock Exchange [XLON]

21.

Details of the person discharging managerial responsibilities/person closely associated

a)

Name:

Ray Martin

22.

Reason for the notification

a)

Position/status:

CEO Data Services

b)

Initial notification/Amendment:

Initial notification

23.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name:

YouGov plc

b)

LEI:

213800MZGBGCJIPOBB41

24.

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument:

Identification code:

Ordinary Shares of 0.2p each

GB00B1VQ6H25

b)

Nature of the transaction:

Disposal

c)

Price(s) and volume(s):

d)

Aggregated information:

·; Aggregated volume:

·; Price:

n/a

e)

Date of the transaction:

06 December 2019

f)

Place of the transaction:

London Stock Exchange [XLON]

25.

Details of the person discharging managerial responsibilities/person closely associated

a)

Name:

Ted Marzilli

26.

Reason for the notification

a)

Position/status:

CEO Data Products

b)

Initial notification/Amendment:

Initial notification

27.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name:

YouGov plc

b)

LEI:

213800MZGBGCJIPOBB41

28.

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument:

Identification code:

Ordinary Shares of 0.2p each

GB00B1VQ6H25

b)

Nature of the transaction:

Disposal

c)

Price(s) and volume(s):

d)

Aggregated information:

·; Aggregated volume:

·; Price:

n/a

e)

Date of the transaction:

06 December 2019

f)

Place of the transaction:

London Stock Exchange [XLON]