TTR.L Regulatory News (TTR)

7 Apr 2006 07:01

32Red Plc07 April 2006 32Red Plc announces conditional agreement to be official club sponsors of AstonVilla FC for 2006/07 & 2007/08 Premiership seasons The UK facing online casino and poker operator, 32Red Plc ("32Red" or "theCompany") has reached conditional agreement to be the new official club sponsorof Premiership football club Aston Villa. The two year sponsorship deal includesa logo on the home and away shirts and comes into effect for the 2006/2007Premiership season. Under the terms of the agreement, 32Red will pay a basic six figure sum perseason, with Aston Villa receiving additional revenues under its marketingaffiliate arrangement with the Company. Ed Ware, CEO of 32Red Plc, commented: "This partnership fits into our strategic marketing plans extremely well. Ourpresence at targeted sporting events including Premiership and Championshipfootball matches and horse racing meetings has worked well for us to date. Thisdeal will sit very well alongside those activities, as well as our existingonline marketing programmes." "Importantly, this sponsorship will also significantly enhance our brandrecognition by bringing us television, national press and other media coveragein Britain and around the world. It is a measured but significant step forwardfor the 32Red brand. Aston Villa FC is one of the UK's biggest clubs and we arevery pleased to be associated with them." 32Red Plc is based in Gibraltar and its shares are traded on the AlternativeInvestment Market (AIM) of the London Stock Exchange. Their online casino hasbeen awarded the title 'Best Online Casino' for the past three years by theindustry's number one independent watchdog. 7 April 2006 Enquiries: 32Red Plc + 350 49 396 Ed Ware, Chief ExecutiveEd Andrewes, Development Director College Hill Associates Tom Baldock +44 207 457 2020 Notes to Editors 32Red (www.32Red.com) is an award-winning online casino and poker operatorlicensed, regulated and based in Gibraltar. For the past 3 years 32Red has beenawarded 'Best Casino' by Watchdog and Player Advocate site Casinomeister. The Company attracts players from around the world but has a predominately UKplayer base, with 83% of customers at www.32Red.com and www.32RedPoker.comregistered as coming from the UK & Ireland. On 23rd September 2005 the Company listed on the London Stock Exchange'sAlternative Investment Market. Notes to Editors 32Red (www.32Red.com) is an award-winning online casino and poker operatorlicensed, regulated and based in Gibraltar. For the past 3 years 32Red has beenawarded 'Best Casino' by Watchdog and Player Advocate site Casinomeister. The Company attracts players from around the world but has a predominantly UKplayer base, with 83% of customers at www.32Red.com and www.32RedPoker.comregistered as coming from the UK & Ireland. On 23rd September 2005 the Company listed on the London Stock Exchange'sAlternative Investment Market. This information is provided by RNS The company news service from the London Stock Exchange