TNG.L Regulatory News (TNG)

28 Feb 2006 15:58

Tangent Communications PLC28 February 2006 28 February 2006 Tangent Communications PLC Tangent builds on-line marketing solution for Threshers increasing it'sdominance in servicing the leisure industry. •Tangent builds web ordering system for Threshers €750 branches to go live on Tangent web system with capacity to grow to 2,000 •System allows for customised marketing collateral to be ordered via Tangent proprietary marketing system Toolkit. Tangent Communications PLC today launches on line marketing system for Threshersthe leading independent high street retailer. The Tangent on line system willallow all franchised stores to gain access to the system. The system allowsoutlets to produce customised marketing collateral which directly relates to thelocal community and will be used to drive local offers on a daily and weeklybasis. Victoria Crozier marketing manager from Threshers said "Tangent has provided ourfranchise store managers with an exciting new marketing tool that allows them toproduce their own bespoke localized marketing POS over and above the corepromotional support". Nicholas Green, Tangent CEO said: 'The on line ordering system for Threshers isa further example of how Tangent competed and won in a competitive pitch processand has developed and launched an integrated on line marketing solution for aleading retailer. With 750 branches using Tangent's Toolkit on line systemThreshers represents a significant opportunity for revenue growth. Notes: Threshers will use Tangent's unique proprietary Toolkit system which will hostover 50 creative templates all of which can be customised by the individualstore and produced using Tangents in house digital technology. The system hasbeen developed in conjunction with Threshers and is customised to their productoffering. The system allows local retailers to: •Order materials on line and offline •Create posters and display materials with varied details of location, event and price. •Central marketing to accumulate reports on spend and volumes for all retailers Tangent Communications PLC Tangent Communications brings together on line and off line marketing solutionsto deliver customised marketing solutions for companies including Greene Kingand Sainsbury's. The company employs 82 people across two locations, London andCheltenham and is listed on AIM. For more information please contact: Nicholas Green on 0207 553 6600 or nicholas.green@tangentuk.comCEOTangent Communications PLC This information is provided by RNS The company news service from the London Stock Exchange