TNG.L Regulatory News (TNG)

22 Feb 2006 14:01

Tangent Communications PLC22 February 2006 Press release Tangent Communications PLC Tangent builds on-line marketing solution for Union Pub Company increasing it'sdominance in servicing the leisure industry. • Tangent builds web ordering system for Union Pub company • Union pub company link up 1,750 pubs to on line system • System allows for customised marketing collateral to be ordered via Tangent proprietary marketing system Tools 4 Trade. Tangent Communications PLC today launches on line marketing system for Union PubCompany, part of Wolverhampton and Dudley PLC. With 1,750 tenanted pubs underbrands including Banks, Pedigree, Mansfield and Marstons the Tangent on linesystem will allow all 1,750 outlets to produce customised marketing collateralwhich directly relates to the pubs local and unique offerings. Lisa Cosh, Marketing manager of Union Pubs said: "Tangent, as the leadingmarketing solutions supplier, has not disappointed us at The Union Pub Company.We now have an online solution that offers a value proposition to our tenants,while greatly improving the sales and marketing effort throughout the estate". Nicholas Green, Tangent CEO said: 'The on line ordering system for Union is oneof the most exciting and technically advanced projects Tangent has everlaunched. The system is a further example of how more and more companies aremigrating their marketing spend to take advantage of the unique opportunitiesthat digital present. With 1,750 pubs across the company, Union represent a verysignificant opportunity for Tangent. For more information please contact: Nicholas Green on 0207 553 6600 or nicholas.green@tangentuk.comCEOTangent Communications PLC -------------------------------------------------------------------------------- Notes: Union Pub Company will use Tangent's unique proprietary Tools 4 Trade systemwhich will host over 130 creative templates all of which can be customised bythe individual store and produced using Tangents in house digital technology.The system has been developed in conjunction with Union Pubs and is customisedto their product offering. With 1,750 different pubs, this represents the largest number of onlinecustomers currently subscribed to Tangent from one source. The system allows tenanted pubs to: • Order materials on line and offline • Create posters and display materials with varied details of location, event and price. • Central marketing to accumulate reports on spend and volumes for all tenancies. Tangent Communications PLC Tangent Communications brings together on line and off line marketing solutionsto deliver customised marketing solutions for companies including Greene Kingand Sainsbury's. The company employs 82 people across two locations, London andCheltenham and is listed on AIM. This information is provided by RNS The company news service from the London Stock Exchange