TNG.L Regulatory News (TNG)

29 Mar 2006 12:21

Tangent Communications PLC29 March 2006 Tangent Communications Plc Tangent builds on line point of sale application for Borders • 85 stores to have access to on line point of sale application • System built using Tangent's proprietary tool 'Toolkit.' • New vertical market opening Borders, retailer of books, music and movies has teamed up with TangentCommunications to develop a web-based system that will enable stores to createtheir own localised marketing materials. The new POS toolkit allows stores to promote their own author and communityevents in a consistently professional manner. Events such as Children Story Timereadings, Author signings and Book Groups are now promoted using bespokeposters, leaflets and window banners. Josephine Birt, Brand Manager for Borders (UK) Ltd, commented "Building theexperiential side of the brand through localised events is really important tous. We are keen for our stores to become part of their local communities. Thisnew technology will enable stores to promote local events in a brand-consistentway, quickly and cost-effectively." Nicholas Green, Tangent CEO said "Point of sale continues to be a very fastgrowing market for Tangents' on line solution and the Borders program representsanother brand moving in to the digital and customised space. ' The Borders store managers will be benefit from a number of key features such as •Image upload allowing access to Borders central image library as well as the ability to create a local image library for every store •Each store has a unique password which will automatically pull store specific information such as opening times and address into the printed items •Localised press adverts can be generated and sent direct to the publisher to support the in - store promotion" Tangent Communications PLC Tangent Communications brings together on line and off line marketing solutionsto deliver customised marketing solutions for companies including Greene Kingand Sainsbury's. The company employs 82 people across two locations, London andCheltenham and is listed on AIM. For more information please contact: Nicholas Green on 0207 553 6600 or nicholas.green@tangentuk.com CEO Tangent Communications PLC -Ends- This information is provided by RNS The company news service from the London Stock Exchange