System1 Group Regulatory News (SYS1)

9 Dec 2008 07:00



BrainJuicer Group PLC

("BrainJuicer" or "the Company")

Exercise of Share Options 

BrainJuicer Group PLC, (AIM: BJU), a leading international online market research agency, announces that it has issued 2,008 new ordinary shares of GBP 0.01p each ('New Ordinary Shares). These are being issued as a result of an exercise under BrainJuicer's staff share option scheme.

The issue of the New Ordinary Shares is subject to them being admitted to trading on AIM, the application for which will be made. Trading in the New Ordinary Shares, which will rank pari passu in all respects with the existing ordinary shares, is expected to commence on 15 December 2008.

As at the date of this announcement, the Company's issued share capital consists of 12,616,526 ordinary shares with a nominal value of GBP 0.01p each ('Ordinary Shares'), with voting rights.  The Company does not hold any Ordinary Shares in Treasury.

Therefore, the total number of Ordinary Shares with voting rights is 12,616,526.

The above figure of 12,616,526 Ordinary Shares may be used by shareholders in the Company as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change in their interest in, the share capital of the Company under the FSA's Disclosure and Transparency Rules. 

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Notes to Editors

BrainJuicer carries out quantitative online research using innovative, bespoke software to produce insightful market research for large, multinational companies, including 15 of the world's top 100 companies (FT 500 September 2006).

BrainJuicer operates in a growing sector of the US$25bn global research market, namely quantitative online research. BrainJuicer's main competitors are large traditional market research providers who have dominated the market for off-line market research, such as AC Nielsen, Millward Brown, Research International and Taylor Nelson Sofres.

Whilst the largest traditional research companies have developed their own online capability, BrainJuicer has a number of key attributes which have contributed to it achieving rapid growth and winning contracts with prestigious clients, including:

• Research platform that delivers greater diagnostic insight. BrainJuicer has developed tools and award-winning techniques that enable it to provide a greater level of qualitative diagnostic insight into quantitative market research. These techniques enable clients to enhance their understanding of consumer preference and help them make decisions on the best way to develop their products and services.

• Speed. BrainJuicer's automated research techniques enable it to conduct complicated studies very quickly. BrainJuicer's rapid deployment and results production, even on multi-country studies, provide clients with a speed to market advantage in the development of new products and services.

• A scaleable online-only business model. Unlike the traditional research companies who maintain both on and offline data collection capabilities, BrainJuicer is able to focus on operating a scaleable online-only business model.

To date the Group has conducted projects in over 50 countries and more than 30 languages and has established offices in the UK, the Netherlands and the US.

The Group's revenues come from full service market research work, and from its online Juicy Brains Panel in the UK.

Further information on BrainJuicer can be found at www.brainjuicer.com .