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Last checked at 
5 Mar 2026 15:15
| 5 March 2026 |
System1 Group PLC (AIM: SYS1)
("System1", or "the Company", or "the Group")
PDMR Dealing correction
On 2 March 2026 (RNS number: 9731U), System1 Group PLC (AIM: SYS1) announced that it had received notification from John Kearon, Founder of System1 and formerly a Non-Executive Director of the Company, that he had sold 2,919,793 shares in System1, representing 23.01% of the Company's issued share capital, to Brave Bison Group plc ("Brave Bison"). This information was also disclosed by Brave Bison in its announcement on the same day (RNS number: 8932U).
The Board of System1 (the "Board") notes the subsequent announcement by Brave Bison on 3 March 2026 (RNS number: 1326V), confirming that as a result of a clerical error, Brave Bison would now be receiving a total of 2,905,899 ordinary shares in System1. The Board confirms that it received notification on 5 March 2026 that John Kearon had sold 2,905,899 ordinary shares in System1, representing 22.90% of the Company's issued share capital and John Kearon's entire shareholding in System1.
The corrected notification set out below is provided in accordance with the requirements of the EU Market Abuse Regulation.
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For further information, please contact:
System1 Group PLC | Tel: +44 (0)7467 990147 |
James Gregory, Chief Executive Officer | |
Chris Willford, Chief Financial Officer | |
Canaccord Genuity Limited (Nominated Adviser and Joint Broker) | Tel: +44 (0)20 7523 8000 |
Simon Bridges / Andrew Potts / Harry Rees | |
| |
Singer Capital Markets (Joint Broker) | Tel: +44 (0)20 7496 3000 |
James Moat / Sara Hale / James Fischer |
Notification of a Transaction pursuant to Article 19(1) of Regulation (EU) No. 596/2014
1. | Details of the Person discharging managerial responsibilities ("PDMR") / person closely associated with them ("PCA") | |||||
a) | Name | John Kearon | ||||
2. | Reason for the notification | |||||
a) | Position / status | Non-Executive Director | ||||
b) | Initial notification / amendment | Initial notification | ||||
3. | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | |||||
a) | Name | System1 Group PLC | ||||
b) | Legal Entity Identifier | 213800TDLR42C3Q9ZB74 | ||||
4. | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | |||||
a) | Description of the financial instrument | Ordinary Shares GB00B1GVQH21 | ||||
b) | Nature of the transaction | Purchase of shares | ||||
c) | Price(s) and volume(s) |
| ||||
d) | Aggregated information - Aggregated volume - Aggregated price - Aggregated total |
Not applicable | ||||
e) | Date of the transaction | 2 March 2026 | ||||
f) | Place of the transaction | London Stock Exchange | ||||
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