System1 Group Regulatory News (SYS1)

BrainJuicer Group PLC (AIM: BJU)

("BrainJuicer", or "the Company")

Dividends and Share Buyback

Dividends

The Company announces that it will pay an interim dividend of 1.1 pence per share (totaling £0.1 million) in respect of the 12 month period ending 31 December 2016 and a special dividend of 12.0 pence per share (totaling £1.5 million). In 2015 the Company paid an interim dividend of 1.0 pence per share and no special dividend.

The dividends will be paid on 20 October 2016 to shareholders on the Company's register of members on 30 September 2016, and the shares will become ex dividend on 29 September 2016.

Share Buyback

BrainJuicer also announces its intention to continue to reduce its capital by means of purchasing its shares from time to time ("Share Repurchases") using existing cash resources of up to £2.3 million, to make market purchases of up to 500,000 shares (the "Maximum Amount"). This amount is within the amount permitted pursuant to the general authority given to it at the Company's 2016 Annual General Meeting. The Share Repurchases shall be subject to other constraints existing from time to time (such as availability of distributable reserves).

Accordingly, any shareholders wishing to sell shares can contact the Company's broker Canaccord Genuity Limited. Share Repurchases shall be at the discretion of the directors of the Company and shall be effected in such manner and on such terms as they may from time to time determine.

The Share Repurchases shall not be executed at a price higher than the higher of the price of the last independent trade and the highest current independent purchase bid on the London Stock Exchange at the time the purchase is carried out.

Share Repurchases will be undertaken until the earlier of the Maximum Amount being repurchased and the Company's 2017 Annual General Meeting. Any shares repurchased will be held in Treasury.

Due to the general illiquidity in trading of BrainJuicer's shares, in order for the Company to effect the Share Repurchases, it will likely be purchasing materially in excess of the limit of 25 per cent. of the average daily volume in both the month preceding this announcement and the 20 trading days preceding the date of the purchase as is set out in the Commission Delegated Regulation (EU) 2016/1052 and, as such, the Company would be deviating from the safe harbour set out in Article 5(1) of the Market Abuse Regulation (Regulation 596/2014). Should a repurchase exceed the 25 per cent. level, such repurchase is likely to represent a significant proportion of the daily trading volume.

The Company will make further announcements in due course following the completion of any Share Repurchases.

The Company confirms it currently has no unpublished price sensitive information. This announcement contains inside information.

The Company can be found at www.brainjuicer.com.

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