5 Dec 2006 08:00
BrainJuicer Group PLC05 December 2006 Press Release 05 December 2006 BrainJuicer plc ("BrainJuicer" or "the Company") First day of dealings on AiM BrainJuicer Group PLC, one of Europe's leading online market research agencies,today announces the commencement of dealings of its Ordinary Shares on the AiMMarket of the London Stock Exchange. Teather & Greenwood Landsbanki is theCompany's Nominated Adviser and Broker. The stock market EPIC is BJU. UK based BrainJuicer was established in 1999 to provide quantitative onlineresearch using innovative, bespoke software to produce insightful marketresearch for large multinational companies. BrainJuicer has over 80 clients,including 10 of the world's top 50 companies (FT 500, September 2006) and isregarded as one of the leading innovators in the research industry. The Companyis focused on assisting clients throughout their development process byproviding rich diagnostics to enable clients to better understand consumers andthen identify the strongest product, pack and advertising ideas and how best todevelop them. The Board's objective is to position the Company as aninternational market-leading research agency. Placing and Admission StatisticsPlacing Price 108pNumber of New Ordinary Shares to be issued pursuant to the Placing 1,388,900Number of Ordinary Shares in issue immediately following Admission 12,550,613Percentage of the Company's enlarged issued share capital being placed 11.07 per cent. Market capitalisation of the Company at the Placing Price £13.55 millionGross proceeds of the Placing available to the Company £1.50 millionEstimated net proceeds of the Placing receivable by the Company £1.01 million John Kearon, Chairman and Chief Executive of BrainJuicer, commented: "We arepleased that the flotation has been successfully completed and are delightedwith the support received from our new shareholders. BrainJuicer is one of thefirst companies to make full use of the Internet's interactive capabilities,adding deep qualitative understanding to robust quantitative research andreducing research timescales. "The Company's innovative research methodology and bespoke software positionsBrainJuicer favourably to tap into the fast growing sector of online marketresearch. The Company aims to remain at the forefront of market research throughdeveloping innovative research techniques to drive the business forward. Welook forward to continued growth." - Ends - For further information, please contact:BrainJuicer plcJohn Kearon, Chief Executive Officer Tel: +44 (0)20 7043 1000 www.brainjuicer.com Teather & Greenwood LandsbankiJames Maxwell / Fred Walsh / Simon Brown Tel: +44 (0)20 7426 9000 www.teathers.com Media enquiries:Abchurch CommunicationsHeather Salmond / Leena Patel Tel: +44 (0) 20 7398 7704 / +44 (0) 20 7398 7711 Heather.salmond@abchurch-group.com www.abchurch-group.com Photography Photographs are available from Abchurch. To arrange to receive soft copies,please contact Leena Patel on 020 7398 7711 or leena.patel@abchurch-group.com Notes for editors BrainJuicer carries out quantitative online research using innovative, bespokesoftware to produce insightful market research for large, multinationalcompanies, including 10 of the world's top 50 companies (FT 500 September 2006). BrainJuicer operates in a growing sector of the US$23bn global research market,namely quantitative online research. BrainJuicer's main competitors are largetraditional market research providers who have dominated the market for off-linemarket research, such as AC Nielsen, Millward Brown, Research International andTaylor Nelson Sofres. Whilst the largest traditional research companies have developed their ownonline capability, BrainJuicer has a number of key attributes which havecontributed to it achieving rapid growth and winning contracts with prestigiousclients, including: • A scaleable online-only business model. Unlike the traditional researchcompanies who maintain both on and offline data collection capabilities,BrainJuicer is able to focus on operating a scaleable online-only businessmodel. • Research platform that delivers greater diagnostic insight. BrainJuicer hasdeveloped tools and award-winning techniques that enable it to provide a greaterlevel of diagnostic insight into quantitative market research. These techniquesenable clients to enhance their understanding of consumer preference and helpthem make decisions on the best way to develop their products and services. • Speed. BrainJuicer's automated research techniques enable it to conductcomplicated studies very quickly. BrainJuicer's rapid deployment and resultsproduction, even on multi-country studies, provide clients with a speed tomarket advantage in the development of new products and services. To date the Group has conducted projects in over 50 countries and more than 30languages and has established offices in the UK, the Netherlands and the US. The Group's revenues come from full service market research work, and from itsonline Juicy Brains Panel in the UK. - Ends - This information is provided by RNS The company news service from the London Stock Exchange