System1 Group Regulatory News (SYS1)

13 Jan 2009 10:41



BrainJuicer Group PLC

('BrainJuicer' or 'the Company')

Director's Dealings

BrainJuicer Group PLC, (AIM: BJU), a leading international online market research agency, was informed on 13 January 2009 that on the same day, Simon Godfrey, a non-executive director of the Company, exercised 84,298 options over ordinary shares of 1p each in the Company ('Ordinary Shares') at a price of 11.4p per Ordinary Share, pursuant to the Company's Employee Share Option Scheme.

Following this transaction, Mr Godfrey is interested in 84,298 Ordinary Shares, representing 0.65% of the total issued share capital of the Company. These shares will rank pari passu with all existing Ordinary Shares.

Following this notification, the Company has 12,929,634 Ordinary Shares in issue.

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Notes to Editors

BrainJuicer carries out quantitative online research using innovative, bespoke software to produce insightful market research for large, multinational companies, including 15 of the world's top 100 companies (FT 500 September 2006).

BrainJuicer operates in a growing sector of the US$25bn global research market, namely quantitative online research. BrainJuicer's main competitors are large traditional market research providers who have dominated the market for off-line market research, such as AC Nielsen, Millward Brown, Research International and Taylor Nelson Sofres.

Whilst the largest traditional research companies have developed their own online capability, BrainJuicer has a number of key attributes which have contributed to it achieving rapid growth and winning contracts with prestigious clients, including:

• Research platform that delivers greater diagnostic insight. BrainJuicer has developed tools and award-winning techniques that enable it to provide a greater level of qualitative diagnostic insight into quantitative market research. These techniques enable clients to enhance their understanding of consumer preference and help them make decisions on the best way to develop their products and services.

• Speed. BrainJuicer's automated research techniques enable it to conduct complicated studies very quickly. BrainJuicer's rapid deployment and results production, even on multi-country studies, provide clients with a speed to market advantage in the development of new products and services.

• A scaleable online-only business model. Unlike the traditional research companies who maintain both on and offline data collection capabilities, BrainJuicer is able to focus on operating a scaleable online-only business model.

To date the Group has conducted projects in over 50 countries and more than 30 languages and has established offices in the UK, the Netherlands and the US.

The Group's revenues come from full service market research work, and from its online Juicy Brains Panel in the UK.

Further information on BrainJuicer can be found at www.brainjuicer.com.