SPO.L Regulatory News (SPO)

25 Jul 2005 16:01

Sportech PLC25 July 2005 25 July 2005 Sportech's littlewoodspoker.com to be exclusive sponsor of new ITV Celebrity show All Star Poker Challenge Sportech is pleased to announce that its subsidiary, littlewoodspoker.com is theexclusive sponsor of the new ITV Celebrity show, All Star Poker Challenge. The sponsorship extends to the show's related website ITV.com/poker. The promotion includes programme idents at the start and end of each programmeslot and exclusive links to the show's internet site. Littlewoodspoker.com willbe promoted both on screen and through voice-overs at the end of each programme. Additionally there will be betting and gaming content from a second Sportechbrand, Littlewoods Game On. This can be found behind the interactive red buttonand is available to ITV viewers before, during and after the broadcast of theshow. The All Star Poker Challenge series is a televised poker tournament that isplayed through five qualifying rounds and a final on Sunday 31 July 2005.Starting this week, the show will be aired tonight commencing at 11.30 pmthrough to Sunday for an hour every night. Sportech believes that this is a significant marketing opportunity forlittlewoodspoker.com and one which strengthens the existing relationship betweenSportech and ITV. Roger Withers, acting managing director of Sportech, said: "The excitingdevelopment will promote littlewoodspoker.com to a wider audience. It alsoprovides a practical demonstration of the strong relationship between ITV andSportech and is a further step in providing integrated betting and gamingopportunities with ITV programming." - ends - Enquiries Sportech PLCRoger Withers, Acting Managing Director 0151 288 3244Peter Cuffe, Director of Interactive Media Bell Pottinger Corporate & FinancialDavid Rydell / Emma Charlton 020 7861 3232 About Sportech PLC Sportech PLC provides a variety of betting and gaming opportunities to over 1.7mcustomers through its betting and gaming brand, Littlewoods Gaming. Drawing on over 80 years of experience, Littlewoods Gaming has developed awide-ranging product portfolio, which includes football pools and footballgames, sports betting and on-line casino, poker and entertainment games. Thecompany has an exclusive agreement with ITV to provide interactive digitalcontent for ITVi. Sportech is continually developing access to its gaming products through anetwork of channels including interactive television, the internet, mobilephones, telephone, post and a UK network of collectors who visit customers intheir homes. Sportech PLC is listed on the London Stock Exchange. For more information,visit www.sportech-plc.co.uk This information is provided by RNS The company news service from the London Stock Exchange