Last checked at 29 Sep 2021 07:00
AIM: SIS
Science in Sport plc
("Science in Sport" or "the Company")
Major New Partnership Agreed with NBA Champions, Milwaukee Bucks
Science in Sport, the premium performance nutrition company serving elite athletes, sports enthusiasts and the active lifestyle community, is pleased to announce that it has signed a major new partnership agreement, with the Milwaukee Bucks (the "Bucks"), the 2021 National Basketball Association ("NBA") champions. This is the Company's first agreement with an NBA team.
Under the terms of the partnership, Science in Sport will support the Buck's science team, through its Performance Solutions model. This will include the integration of Science in Sport nutritionists within the team and the creation of player-specific nutrition solutions, including vitamins and supplements that address players' individual needs and enable them to maximise their performance.
The Company will be the 'Official Vitamins and Supplements Partner' to the Bucks, and Science in Sport assets will be carried across all Milwaukee Bucks' digital platforms, as well as in-arena signage at the team's home stadium, the Fiserv Forum.
Science in Sport is widely considered to be the leading performance nutrition company globally and has established an outstanding record for product innovation and product quality, including banned substance testing. Science in Sport is the only brand globally to hold both Informed Sport and Informed Manufacturer certification. This means that its products undergo the most extensive banned substance testing in the world for professional athletes.
Matt Pazaras, Chief Business Development and Strategy Officer of Milwaukee Bucks, commented,
"We're thrilled to be the first NBA team to partner with Science in Sport and to bring their innovative nutrition products and research to our sports science team. In searching for a vitamins and supplements partner it became clear that SiS would be a perfect fit. We look forward to tipping off our partnership with them this week as the 2021-22 season gets underway."
Stephen Moon, CEO of Science in Sport plc, said:
"We are delighted to be partnering with NBA champions, the Milwaukee Bucks. This is our first agreement with an NBA team, and we believe that our Performance Solutions model, where our nutrition experts are embedded within the Bucks science team, will help to power further outstanding sports performance. A major focus will be personalising nutrition advice and solutions to each Bucks player.
"The agreement is an honour and a huge vote of confidence in our science-led approach and the high standards we have set globally in product innovation and product quality."
Science in Sport plc | T: 020 7400 3700 |
Stephen Moon, CEO |
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James Simpson, CFO |
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Liberum (Nominated adviser and broker) | T: 020 3100 2000 |
Richard Lindley, James Greenwood, Will Hall |
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KTZ Communications | T: 020 3178 6378 |
Katie Tzouliadis, Dan Mahoney |
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About Science in Sport plc
www.sisplc.com
Headquartered in London, Science in Sport plc is a leading sports nutrition business, which develops, manufactures and markets innovative nutrition products for professional athletes, sports and fitness enthusiasts and the active lifestyle community. The Company has two highly regarded brands, PhD Nutrition, a premium active-nutrition brand targeting the active lifestyle community, and SiS, a leading endurance nutrition brand among elite athletes and professional sports teams.
The two brands are sold internationally through the Company's phd.com and scienceinsport.com digital platforms, third-party online sites, including Amazon and Tmall, and an extensive retail distribution in the UK and internationally, including major supermarkets, high street chains and specialist sports retailers. This omnichannel footprint enables the Company to address the full breadth of the growing sports nutrition market.
PhD is one of the UK's leading active nutrition brands with a reputation for high quality and product innovation. The brand has grown rapidly, based on its core protein powders, since its launch in 2005. The range now comprises powders, bars and supplements, including the high protein, low sugar range, PhD Smart. PhD brand ambassadors include leading fitness influencers Ross Edgley and Obi Vincent. The PhD brand is an official partner to the Tough Mudder Challenge and Race Series.
SiS, founded in 1992, has a core range comprising gels, powders and bars focused on energy, hydration and recovery. SiS is an official sports nutrition supplier to over 250 professional teams, organisations and national teams around the world, including INEOS Grenadiers Cycling Team, England Lionesses, Legion of Los Angeles and USA Triathlon. SiS supplies more than 150 professional football clubs in the UK, Europe and the USA and is Performance Research Partner to the English Football Association.