Last checked at 14 May 2014 07:00
For immediate release
| 14 May 2014 |
SCIENCE IN SPORT PLC
("SiS" or the "Company")
Launches Mobile Website
Science in Sport plc (AIM: SIS), a leading sports nutrition company, is pleased to announce that it has launched a mobile version of the SiS website (www.scienceinsport.com), giving its online customers the convenience of using an e-commerce site optimised for smartphones and tablets.
The launch of the mobile site (m.scienceinsport.com) follows the relaunch earlier this year of the Company's main website as part of an initiative to create an e-commerce platform integrated into the Company's manufacturing and supply facility in Lancashire.
As announced last month in the Company's full year trading update, SiS's direct e-commerce sales have been growing very strongly, complementing the strong growth in the Company's other distribution channels including major grocers, high street retail chains, independent retailers, e-commerce retailers and international distributors.
Stephen Moon, CEO of Science in Sport, commented: "It's well known that the proportion of online shopping conducted on smartphones and tablets is growing very rapidly so we are excited by the launch of the mobile version of our website.
"The mobile site represents an important part of the development of our e-commerce platform and will be integral to our planned digital marketing initiatives. At the time of our fundraising last month, we stated our intention to use the proceeds to invest in revenue-generating opportunities of which our e-commerce platform is an excellent example."
For further information:
Science in Sport PLC | +44 (0) 20 7400 3700 |
Stephen Moon, CEO | |
Cenkos Securities | +44 (0) 20 7397 8900 |
Bobbie Hilliam - NOMAD and Broker | |
Buchanan | +44 (0) 20 7466 5000 |
Mark Court / Sophie McNulty / Fiona Henson | |
sis@buchanan.uk.com |
Notes for editors
About Science in Sport plc
Science in Sport plc is a leading sports nutrition company that develops, manufactures and markets sports nutrition products for professional athletes and sports enthusiasts. SiS is a strong brand in the elite athlete community - in the 2012 London Olympics, 24 medal-winning athletes or teams used SiS products.
The SiS core product ranges include: SiS GO, comprising energy powders, isotonic gels, energy bars and hydration tablets; and SiS REGO, including protein-based recovery powders and bars. SiS products are sold in a range of retail channels, including specialist sport retailers, major grocers, high street retailers and e-commerce websites.
SiS is currently the official sports nutrition supplier to professional cycling teams Rapha Condor JLT, Madison Genesis, Pro Team Astana, Team Katusha and Trek. SiS is also currently the official supplier of sports drinks and sports nutrition to the GB Rowing Team. In addition, Olympians Sir Chris Hoy MBE, Mark Cavendish MBE and Helen Jenkins are Elite Sports Consultants and brand ambassadors.
SiS was founded in 1992 and is headquartered in London. Its manufacturing and product development facility is in Nelson, Lancashire.
SiS shares are traded on the AIM market of the London Stock Exchange under the ticker symbol SIS.
For further information, please visit www.scienceinsport.com