Last checked at 8 Aug 2019 07:00
RNS REACH | 8 August 2019 |
SCIENCE IN SPORT PLC
("SiS", "Company" or "Group")
Launch of SiS Plant Protein Range
Science in Sport plc (AIM: SIS), the premium performance nutrition company serving elite athletes, sports enthusiasts and the gym lifestyle community, is pleased to announce the launch of SiS' PLANT20, a high-protein range of plant-based protein bars and powders.
The range includes the PLANT20 Bar, which has 20g of pea, soya and almond protein, and PLANT20 Powder, comprising pea, pumpkin and soya protein. Both the bar and powder offer a complete amino acid profile, are low in sugar and are available in three flavours.
The novel plant protein formulations in PLANT20 are the result of a joint development project with the gym lifestyle brand PhD, which was acquired by Science in Sport in December last year. PhD has used the protein formulations in its vegan Smart Bar Plant, which was launched three months ago and has rapidly become the brand's third best-selling product line.
SiS' PLANT20 range, accredited under the Informed Sport certification scheme, was developed with SiS' elite partners and athletes, including British Cycling, Team INEOS and Manchester United. The range is designed to support muscle recovery and rebuild after exercise and to provide daily protein intake.
The PLANT20 Bar has the convenience of being ready to eat at any time whilst the PLANT20 Powder, which contains 3g of the amino acid leucine per 20g serving, can be used in a shake or in cooking and baking.
The PLANT20 range has just been launched and is currently available online at the websites www.scienceinsport.com and www.wiggle.com. Demand for PLANT20 is expected to come from vegan, vegetarian and clean-eating athletes along with the growing numbers of flexitarian and environment-concious consumers.
SiS already offers a wide range of vegan products including the brand's GO Electrolyte powder, GO Energy powder, Hydro and GO Isotonic Energy gels.
Stephen Moon, Science in Sport's Chief Executive Officer, commented:
"The innovative, plant-based protein formulations in SiS' PLANT20 and in PhD's Smart Bar Plant are a great example of the Company's PhD and SiS brands working together to create a proposition that can be shared by both brands and developed into differentiated products for their respective target markets.
"The importance of protein has often been underestimated by athletes and it is particularly relevant to vegans. Plant20 complements the large number of vegan hydration and energy products that our SiS brand already offers and we expect the combination of great taste, high protein and low sugar to be appreciated by all sportspeople whether vegan, vegetarian, flexitarian or environmentally aware."
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Notes to Editors
About Science in Sport plc
Science in Sport plc is a leading sports nutrition business that develops, manufactures and markets innovative nutrition products for professional athletes, sports and fitness enthusiasts and the gym lifestyle community. The Company has two highly regarded brands: PhD Nutrition, a premium protein brand targeting gym lifestyle and sports enthusiasts, and SiS, a leading brand among elite athletes and professional sports teams.
The two brands are sold internationally through multiple retail channels, both traditional and online, including major supermarkets and high street chains, specialist sports retailers and e-commerce sites including Amazon and the brands' own websites. They enable the Company to address the full breadth of the performance nutrition market currently estimated at approximately £10 billion worldwide.
PhD is one of the UK's leading protein brands with a reputation for high quality and product innovation. The brand has grown rapidly, based on its core protein powders, since launch in 2005. The range now comprises powders, bars, flapjacks, drinks and other products including the high protein, low sugar range, PhD Smart. PhD is the exclusive sports nutrition supplier to David Lloyd Clubs and its brand ambassadors include rapper Bugzy Malone, WBA international champion Jordan Gill and Team GB Olympic sprinter Asha Philip.
SiS, founded in 1992, has a core range comprising gels, powders and bars focused on energy, hydration and endurance. SiS is the official sports nutrition supplier to many professional cycling teams and organisations including Team INEOS, British Cycling, Cycling Australia, USA Cycling and USA Triathlon. SiS supplies more than 80 professional football clubs in the UK and is an official partner to British Triathlon and the Rock 'n' Roll Marathon Series. SiS brand ambassadors include Olympians Sir Chris Hoy MBE, Mark Cavendish MBE and Adam Peaty MBE.
Science in Sport is headquartered in London. Its shares joined the AIM market of the London Stock Exchange in August 2013 and trade under the ticker symbol SIS.
For further information, please visit www.scienceinsport.com