S4 Cap. Regulatory News (SFOR)

 28 June 2023

S4 Capital plc ("S4Capital" or the "Company")

Artificial Intelligence Briefing

S4Capital plc (SFOR.L) invites investors to a virtual briefing session on Artificial Intelligence. In this session, introduced by Scott Spirit, Chief Growth Officer, Wesley ter Haar, Co-CEO of Media.Monks Content practice, will discuss the topic of Artificial Intelligence and the impact we believe it will have on our industry. We will also cover how we are already applying Artificial Intelligence in our work for clients. The briefing will include time for Q&A.

The 60-minute session will be held at 3pm London time today, Wednesday, 28th June and is accessible via the Zoom link below:

https://s4capital.zoom.us/j/94348317405?pwd=RlJwY3k0bGpKNi9TMlhTUjg1MTR0Zz09

Meeting ID: 943 4831 7405

Passcode: 350438

The session will be recorded and posted to the Investor page at www.s4capital.com

Enquiries:

About S4Capital

S4Capital plc (SFOR.L) is the tech-led, new age/new era digital advertising and marketing services company, established by Sir Martin Sorrell in May 2018.

Its strategy is to build a purely digital advertising and marketing services business for global, multinational, regional, local clients and millennial-driven influencer brands. This will be achieved by integrating leading businesses in three practices: Content, Data&digital media and Technology Services, along with an emphasis on 'faster, better, cheaper, more' execution in an always-on consumer-led environment, with a unitary structure.

Victor Knaap, Wesley ter Haar, Christopher Martin, Scott Spirit and Mary Basterfield all joined the S4Capital Board as Executive Directors. The S4Capital Board also includes Rupert Faure Walker, Paul Roy, Daniel Pinto, Sue Prevezer, Elizabeth Buchanan, Naoko Okumoto, Margaret Ma Connolly, Miles Young and Colin Day.

The Company has approximately 8,700 people in 32 countries with approximately 70% of revenue across the Americas, 20% across Europe and the Middle East and 10% across Africa and Asia-Pacific. The longer term objective is a split of 60%:20%:20%. Content currently accounts for approximately 60% of revenue, Data&digital 30% and Technology services 10%. The long-term objective is a split of 50%:25%:25%.

Sir Martin was CEO of WPP for 33 years, building it from a £1 million "shell" company in 1985 into the world's largest advertising and marketing services company, with a market capitalisation of over £16 billion on the day he left. Prior to that Sir Martin was Group Financial Director of Saatchi & Saatchi Company Plc for nine years.