Pz Cussons Regulatory News (PZC)

24 August 2011

PZ Cussons Plc (the "Company")

Announcement to the London Stock Exchange

On 23 August 2011 Mr Con Gendis, a PDMR, sold 1,075 ordinary shares of 1p each in the Company and Ms Elaine Birchall, a PDMR, sold 4,195 ordinary shares of 1p each in the Company for a consideration of £3.486 per share.

The shares were sold to the Paterson Zochonis Employee Trust ("the Trust"). The Trust is a discretionary trust under which the class of beneficiaries who may benefit comprises all bona fide employees and former employees of the Company and its subsidiaries including members of such employees' and former employees' immediate families. Accordingly, the PDMRs of the Company are included in the class of beneficiaries and are deemed to have an interest in all of such shares. The Trust's holding in the ordinary shares of 1p in the Company is 938,589 shares (0.21%).

After this sale, Mr Gendis holds 7,109 shares (comprising 0.001% of the total shares in issue) and Ms Birchall holds no shares in the Company. The Company was informed by Mr Gendis and Ms Birchall of this dealing in shares on 23 August 2011.

Name of contact and telephone number for queries:

Sam Plant

Company Secretary, PZ Cussons Plc

(T) (00) 44 (0)161 435 1000