Pz Cussons Regulatory News (PZC)

PZ Cussons Plc(the "Company")

NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY OR CONNECTED PERSONS

The Company announces that it received notification on 31 December 2010, in accordance with DTR 3.1.2R and paragraph 26 of the Model Code, from Richard Harvey, Chairman of the Company, that he had purchased 3,079 ordinary shares of 1p each in the Company (0.0% of the shares in issue). The shares were purchased at a price of £4.01847 per share on 31 December 2010.

Mr Harvey's purchase of shares was pursuant to a trading plan established in March 2010 in accordance with paragraphs 23 - 25 of the Model Code. Following this dealing, Mr Harvey (and his wife) holds 14,645 shares in the Company representing 0.003% of the shares in issue.

No new shares have been issued in respect of the dealing above.

Name of contact and telephone number for queries:

31 December 2010

Sam Plant

Company Secretary

PZ Cussons Plc

(T) (00) 44 (0)161 435 1000