PURP.L Regulatory News (PURP)

6 September 2017

Purplebricks Group plc

Grant and Exercise of options

Purplebricks Group plc ("Purplebricks" or the "Company"), the hybrid estate agent, announces that options to subscribe for 322,938 ordinary shares of £0.01 each in the Company ("Ordinary Shares" and the "Options") have today been exercised by certain employees and Local Property Experts.

Pursuant to the exercise of the Options, an application has been made to the London Stock Exchange for 322,938 new Ordinary Shares to be admitted to trading on AIM ("Admission"). It is expected that Admission will become effective at 8am on 12 September 2017.

The Company's issued ordinary share capital following Admission will be 271,876,965 Ordinary Shares, with voting rights. This figure may be used by shareholders in the Company as the denominator for the calculation by which they will determine if they are required to notify their interest in, or a change to their interest in, the share capital of the Company under the Financial Conduct Authority's Disclosure and Transparency Rules.

Additionally the Company announces that 940,500 options have been granted to certain employees and Local Property Experts. The options have been granted under the respective option plans and have an exercise price of £4.69, being the closing price for the Ordinary Shares as at 4 September 2017.

Neither the grant or exercise of options, details of which are set out above, relate to PDMRs.

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Notes to Editors

Purplebricks is the leading next generation estate agency in the UK, combining highly experienced and professional Local Property Experts and an innovative use of technology to help make the process of selling, buying or letting so much more convenient, transparent and cost effective. Purplebricks is transforming the way people perceive estate agents and estate agency. Building on its UK success, Purplebricks launched into Australia in August 2016 and in February 2017 announced plans to enter the US market.

Unlike traditional agents, where customers only pay upon the sale of the property, which effectively means that those that do sell pay more in order to cover the costs of those that do not sell, Purplebricks believes it is more equitable that everyone should pay, charging a flat fee at instruction. This helps to avoid the industry issue of timewasters and those that are merely 'testing the water' and underpins the low, flat fee model.

Customers can chose to pay at instruction or defer, at no extra cost, to the earlier of ten months from the date of instruction or the date of sale. If a customer wishes to defer payment, they are required to use Purplebricks' conveyancing services for the sale.

Purplebricks charges £849 (inc.VAT) for a sale anywhere in the UK other than in London and surrounding areas where there is a charge of £1,199 (inc. VAT). There are additional charges if the customer wants Purplebricks to undertake the viewings on their behalf, if they require an energy performance certificate or a Rightmove premium display, amongst other services that are available.

The business model is low cost, flexible and cash generative, without the need for an expensive leased estate. LPEs are self-employed and receive a flat fee per instruction and can earn additional fees from the sale of ancillary services including but not limited to conveyancing, mortgage referrals and insurance.

Purplebricks listed on the Alternative Investment Market (AIM) in December 2015, raising £25.0m of growth capital before listing costs at 100p per share. In February 2017 Purplebricks raised an additional £50m (gross) through a share placing to fund US expansion.