14 Dec 2015 07:00
PURECIRCLE LIMITED("PureCircle" or "the Company")
PureCircle Launches ZetaTM Family of New Ingredients
PureCircle (www.purecircle.com), the world's leading producer and marketer of high purity stevia ingredients, announces the launch today of its newest set of stevia ingredients, the ZetaTM Family. These ingredients closes the taste gap for low to no calorie applications and are made with steviol glycosides with the most sugar-like taste, including Reb M, Reb D and others.
The Zeta Family ingredients provide statistically superior ratings in expert sensory taste tests compared to other steviol glycosides in low to no calorie formulations.
"Consumers have consistently been asking for naturally sweetened low to zero calorie products and the Zeta Family is the first stevia ingredients to meet these needs" said Jordi Ferre, PureCircle's Chief Operating Officer. "This launch is an important milestone for the stevia industry and a testament to our PureCircle Stevia Agronomy Program. Through breakthrough advances in traditional stevia plant breeding, we are now growing stevia varieties that contain over 20 times the amount of rare steviol glycosides versus other leaf available on the market. We are proud to advance our commitment to supporting thousands of stevia farmers and be the only company to offer these innovative ingredients to our customers."
14 December 2015
NOTES TO EDITORS
PureCircle is the world's leading producer of high-purity stevia ingredients for the global food and beverage industry. Its mission is to encourage healthier diets around the world through the supply of natural ingredients to the global food and beverage industry. Its vision is to lead the global expansion of stevia as the next mass volume, natural-origin sweetener. PureCircle has offices around the world with the global headquarters in Kuala Lumpur, Malaysia. The Business was founded in 2002. PureCircle's shares are listed on the main market of the London Stock Exchange and trade under the ticker symbol PURE. For more information, visit: www.purecircle.com.
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