24 Oct 2013 11:16

24 October 2013
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Phorm Corporation Limited ("Phorm" or the "Company")
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Turkish Operations Update
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Continued strong growth in KPIs
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Phorm (AIM: PHRM), a leading internet personalization technology company, announces today that the strong growth announced on 27 September 2013 is continuing.
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· 4.4 million monthly opted-in users
· 1.4 million active on daily basis
· Advertising network and publisher partners provide over 2.1 billion requests per month, month-on-month increase of 73%
· 126 million advertising impressions served in September, month-on-month increase of 89%
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Phorm previously announced on 27 September that key performance indicators were showing strong growth. The Company is pleased to announce that this growth is continuing and in, some cases, strengthening.
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Phorm is pleased to announce that the number of daily active users has risen to 1.4 million while monthly opted in users have risen to 4.4m.
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Phorm's publisher network continues to expand. The Company previously announced that it had received an average of 40 million requests per day in August; in September this grew to over 70 million requests per day and, as a result, the Company received a total of over 2.1 billion advertising requests during the month.
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The number of advertising impressions served by the Company has also increased significantly. In August the Company served 67 million impressions, this has grown by 89% to 126 million during the month of September.
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In addition to receiving excellent feedback, Phorm is also delighted to announce that advertisers are rebooking campaigns reflecting the positive experience that they have had.
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The Company is focused on building its revenue based on these excellent results and plans to update the market about Turkey on a quarterly basis going forwards. In addition, the Company will provide an update on progress in China very shortly.
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Contact
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Phorm Corporation Limited
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Andy Croxson (analysts & investors) +44 207 297 2067
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UK Investors
Mirabaud Securities LLP +44 20 7321 2508 (Joint Broker)
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Jason Woollard
Peter Krens
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Liberum Capital +44 20 3100 2222 (Nominated Advisor and Joint Broker)
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Chris Bowman
Richard Bootle
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US Investors
Lippert Heilshorn and Associates +1 212 838 3777 (Investor Relations)
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John Heilshorn
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About Phorm
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Phorm is a global personalization technology company that makes content and advertising more relevant to the consumer. Phorm's innovative platform preserves user privacy and delivers a more interesting online experience.
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Phorm's industry leading technology enables its ISP partners to offer a new type of online advertising platform and a free consumer internet content feature, ensuring more relevant advertisements and personalized content for opted-in users.
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Phorm's advertising platform revolutionizes current standards of online privacy, fully protecting the identity of consumers. Unlike virtually all other targeted advertising propositions, Phorm's solution is completely opt-in. Only those users consenting to the service are profiled and only ever on an anonymous basis.
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Phorm's partners include leading Internet Service Providers (ISPs), Publishers, Advertising Networks and Advertisers.
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Phorm, under a predecessor holding company, was admitted to the AIM market of the London Stock Exchange in 2004.
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For more information, please visit: www.phorm.com
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